Samsung 2024 TV and soundbar lineup: First impressions (2024)

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We recently had the opportunity to spend a day with Samsung’s 2024 TV offerings, as well as its updated HW-990D soundbar and new Music Frame speakers. Overall, the 2024 lineup isn’t a revolution from the 2023 offerings, but the company has placed a clear influence on AI capabilities for features like upscaling and analyzing audio in order to emphasize dialog so it’s easier to hear through ambient noise.

To test the TVs to the best of our ability, we spent some time streaming content with the built-in Tizen OS smart TV apps, including Netflix and other popular streaming services. We also used 4K Blu-ray copies of Alien and Blade Runner 2049 to test Ultra HD playback.

Here are some first impressions about the new gear, with more in-depth reviews to come down the line:


LG has historically dominated the OLED segment of the TV market, but Samsung took a big swing with last year’s S90C. It offered all the poppy contrast and deep black levels you’d expect from an OLED, adding amplified brightness to make it more watchable in a bright room. Now, Samsung has introduced its successor, and it is making even more strides to battle back against bright environments.

The S95D employs an impressive glare-resistant matte coating to reduce reflections that can ruin your watching experience. Glare can be especially problematic for OLEDs since they typically can’t achieve the same brightness levels QLEDs or even typical LEDs provide. During our time with the S95D, we were very impressed with the brightness, color gamut, and anti-reflective properties. Shining a lamp directly at the screen from just a few feet away created a dull blob of illumination rather than a clear image of the lamp or a well-defined specular highlight (a bright light source reflecting directly back at the viewer from within the frame).

Samsung 2024 TV and soundbar lineup: First impressions (2)

The demo room where we watched the TV had ample ambient light, but we could still clearly make out details in dark scenes from most angles. The Pantone-validated screen predictably excels with the lights off, but the daylight performance was truly impressive. That doesn’t come as too much of a surprise as Samsung has been honing its anti-glare screen tech for years with its design-oriented Frame-series TVs.

We spent most of the demo watching 4K Blu-ray content in Cinema mode. And while that’s our preferred mode for most content, the overall picture does benefit from a little bit of added brightness. If you’re blacking out your room completely, Cinema mode may be fine, but those dark OLED blacks everyone loves so much can still get a little too black without a little tweaking.

Samsung 2024 TV and soundbar lineup: First impressions (3)

Overall, we were very impressed with the S95C, and the S95D seems like a very worthy successor. It maintains the gaming-friendly “Motion Xcelerator” 144Hz maximum refresh rate with 2.0ms lag (only available in specific modes); Samsung’s smart TV features; support for HDR10, HDR10+ (adaptive and gaming), and hybrid log gamma (HLG) HDR profiles (but still no Dolby Vision on any Samsung sets); and very fast upscaling thanks to the new NQ4 AI Gen2 Processor.

It’s available in 55-, 65-, and 77-inch models and is currently up for pre-order.


While the OLED TV is flashy, the QN900D 8K TV is Samsung’s true flagship and offers the top-end bells and whistles you’d expect. Samsung is touting its new AI-based upscaling powered by the NQ8 AI Gen3 Processor. Upscaling acumen is crucial in this case since you don’t really have any native options for 8K source material at the moment. You’ll always be upscaling no matter what you watch.

We got the chance to check out the 65-inch mode, and the 4K Blu-ray content looks spectacular, as you might expect. From an appropriate couch distance (roughly 6 to 8 feet), I don’t think the average person will notice an appreciable difference from a typical 4K display, thanks to the algorithm-based upscaling, motion-tracking (particularly useful for sports), “Motion Xcelerator” 240Hz refresh rate, and Auto HDR (with the same profiles as the S95D). The image is bright, the colors are simultaneously vivid and accurate, and it provides an overall excellent picture. Is it overkill for most people? Sure. But that’s always been part of a flagship experience.

Samsung 2024 TV and soundbar lineup: First impressions (5)

The panel itself is one of the most impressive parts of the whole experience. All of the HDMI 2.1 ports, etc., reside on a remote box connected by a single wire, which is something Samsung has been doing with many of its high-end TVs for a while now. (The S95D above also has a “One Connect” box.) Thanks to its flexibility, installation is relatively simple. The panel itself is wildly thin with a barely noticeable bezel (Samsung calls it the “Infinity Air Design”). In a darkened room, the image looks like it’s floating.

Samsung 2024 TV and soundbar lineup: First impressions (6)

Despite its diminutive thickness, this flagship TV provides fairly impressive sound. You’re still going to want a soundbar or some other home audio setup to do justice to the image, but the onboard 6.2.4-channel speaker system does an admirable job right out of the box. The TV supports Dolby Atmos with its built-in sound system. The directional audio is subtle compared to a dedicated system, but it is noticeable if you’re paying attention. The TV tracks objects as they move across the screen and tweaks the sound output to mimic the movement.

It comes in 65-, 75-, and 85-inch configurations and is currently available for pre-order.


This is Samsung’s bread-and-butter QLED 4K TV. It eschews 8K but comes in a wider variety of sizes, including 43, 50, 55, 65, 75, 85, and a massive 98 inches.

The backlight includes Quantum Matrix Mini-LED technology, which allows for hyper-local dimming. It can’t quite reach OLED levels of contrast, but it does offer considerably more brightness, which is crucial if you’re battling lots of ambient light. I did notice that specular highlights sometimes cause a curious red, green, and blue halo effect on the screen. It’s not a problem in most settings, but it’s noticeable if you have a light directly near the TV, especially if you’re off the center axis.

Generally, though, the TV performs excellently. The extra brightness from the Mini-LEDs makes the Filmmaker Mode usable in just about any lighting situation. I still prefer a little bit of added brightness, but if you’re in a pitch-dark room with eyes adjusted to the dark, you can really appreciate the subtlety.

The QN90D’s processing hardware isn’t as robust as the flagship’s chip, but it doesn’t need to be since it’s not on constant upscaling duties. You do, however, still get the AI-powered features. The voice enhancement tech really does make it easier to understand people when they’re speaking on-screen. And once again, the Dolby Atmos performance provides noticeable directionality without any extra hardware.

We’re looking forward to spending more time with a review unit, during which we can test it in a wider variety of settings. If you want to try one before we do, every size except the 98-inch is currently available for pre-order.

HW-990D Soundbar


While Samsung’s TVs have received noticeable upgrades and improvements, the company’s flagship soundbar for 2024 is similar in many ways to the 2023 edition. But that’s not a bad thing. This celebrated Dolby Atmos soundbar’s hefty hexagonal hardware (say that five times fast) still delivers 7.1.2 channels when paired with its wireless subwoofer. And that channel count continues to expand to 11.1.4 when you add in the optional wireless rear satellites with their additional upfiring drivers (the configuration we wholeheartedly recommend).

The soundbar remains 48 inches long (fitting between the width of 55- and 65-inch TVs), 2.7 inches tall, and 5.4 inches deep, so measure your credenza/media stand pre-purchase. Within that 17-pound enclosure are 15 front-facing, side-firing, and top-mounted drivers in total. The sub is relatively slim for its 26 pounds, housing an 8-inch driver with a rear port and a distinctive acoustic lens. The two 7-pound satellites, which each require a power output, share design language with the soundbar’s metal grille. It’s still a Wi-Fi-enabled setup, with AirPlay 2/Chromecast/TIDAL Connect/Spotify Connect for network music streaming, as well as support for Bluetooth 5.2 for less advanced-resolution content. As for the system’s differences, the 990D’s ports are now HDMI 2.1 with 4K 120Hz passthrough and VRR, which is great for gamers.

Samsung 2024 TV and soundbar lineup: First impressions (9)

Just because the 990D looks the same doesn’t mean it sounds the same, however. Thanks to AI (the buzzword at CES 2024 in January), the 990D has “SpaceFit Sound Pro,” an auto-calibration system that analyzes room surroundings for optimal response based on the layout of soundbar, satellites, and sub. In addition, a new Game Pro mode promises to adapt playback to different game profiles (FPS, racing, RPG, etc.). Oh, and a pro tip: Make sure the TV is set to properly passthrough bitstream audio so that the soundbar can properly decode it (a setting we had to tweak on the demo unit after an initially confusing, underwhelming minute).

We didn’t get any gaming in, but we did cycle through several Dolby Atmos albums (Rage Against the Machine’s self-titled debut a pummeling highlight), as well as select scenes from Blade Runner 2049. There’s a sequence in the film where cars, flying through a violent storm, crash land at a seawall. Parts of the action take place above and below water, featuring immersive, operatic sound design alternating between claustrophobic and crescendo. Our general takeaway was that the 990D extracted even more intent and impact than the already impressive 990C. Even when the ambiance was meant to be crushing, there was clarity—precise imaging and clear dialogue aided by the Q-Symphony synchronization of sound and on-screen action. The subwoofer, given a thorough workout, never felt overwhelmed. The overall experience was never just a case of everything being louder; it was an ability to make everything feel larger. From flyovers to drum fills, the 990D deftly rendered a sense of spaciousness and dynamic tension.

Sound like something you’d like to hear? The HW-990D is available to purchase now.

Samsung 2024 TV and soundbar lineup: First impressions (2024)


Is Samsung releasing a new soundbar in 2024? ›

Samsung has announced US pricing for its 2024 flagship Dolby Atmos soundbar, the Samsung HW-Q990D, which will launch with a retail price of $1,999 (around £1,599 / AU$3,000). The HW-Q990D is available to buy now from Samsung's own site and major retailers.

What is the 2024 Samsung TV flagship? ›

The 2024 Neo QLED 4K line-up brings cutting-edge innovations from the latest Neo QLED 8K flagship TVs, elevating the viewing experience with ground-breaking features powered by the NQ4 AI Gen2 Processor. This advanced chip makes the viewing experience immersive by rendering images into stunning 4K resolution[9].

Will there be a new Samsung frame in 2024? ›

The all-new, 2024 edition of Samsung's mega-popular Frame TV is finally available, and you can order it online right now from Samsung, Amazon or Best Buy. This smart TV continues to be a top pick among the CBS Essentials readers and with good reason. After all, an already feature-packed television set just got better.

Is Samsung QLED worth buying? ›

ZDNET's key takeaways. While it's no longer the latest QLED model from Samsung, the QN90C is still a formidable TV in 2024, with fantastic picture quality, a low-latency mode for gaming, and more. The installation process and overall wobbliness are nitpicks but still worth calling out for a TV in this price range.

What Samsung is coming out in 2024? ›

Samsung's newest phones in the US are the Galaxy S24 models, which include the base Galaxy S24, Galaxy S24 Plus, and Galaxy S24 Ultra. These phones were released in January 2024. We expect that Samsung's next major phone release will be the Galaxy A55 in March to replace the Galaxy A54 released in March 2023.

How many years should a soundbar last? ›

Soundbars: 6-16 years

A newer amplified soundbar, like a Sonos Arc, should not become obsolete anytime soon, though expect the hardware to operate for up to 7 years before needing a repair or a replacement.

What is the newest Samsung TV technology? ›

The Samsung QN90C is one of the latest models in the brand's Neo QLED series and our top pick if you're looking for a 4K mini-LED panel, which offers high brightness and impressive all-around video performance.

What is the biggest Samsung TV in the world? ›

The Wall MicroLED TV is a whopping 292 inches, with an 8K model at 150 inches.

Is Samsung giving you a free TV? ›

Preorder any of Samsung's 2024 TVs and the company will toss in a 65-inch TU690T model for free. Here's the deal breakdown. Samsung has officially unveiled its 2024 TVs and today is your last chance to preorder one for the earliest deliveries.

Is there a new Samsung Frame TV coming out? ›

New Frame TV and speaker coming soon

For the 2024 The Frame TV, Samsung worked with Pantone to validate the color fidelity of the display, ensuring that video and artworks render accurately in all light conditions.

What's next for Samsung A Series? ›

The 2024 Galaxy A Series lineup includes: Galaxy A15 5G. Galaxy A25 5G. Galaxy A35 5G.

Which is better, 4K or QLED or OLED? ›

In our side-by-side comparison reviews, OLED beats QLED every time. None of the QLED TVs we've tested, including the Samsung QN90B, the TCL QM8 or the Amazon Fire TV Omni QLED, look as good as any of the OLED TVs we've tested, such as the LG C3, G3 or Samsung S95C. In every comparison we've done, the OLED TV won.

What is the disadvantage of QLED? ›

On the other hand, QLED televisions boast excellent brightness levels and deliver accurate colours while being less prone to issues like image retention or degradation in panel quality. The downside here is that this display is unable to produce deep blacks and has an inferior contrast ratio than OLED.

Should I buy QLED or UHD? ›

With a QLED television, you'll have a wider range of colour (including its dynamic range), more brightness, and improved contrast, among other benefits. So if you can afford a QLED television, it's the better out of the two.

What is the next generation soundbar for Samsung? ›

Samsung has announced new soundbars at CES 2024, just in time to accompany its latest Neo QLED and OLED TV lineups. The company unveiled two new soundbar models, including the ultra-thin HW-S800D and the flagship soundbar HW-Q990D.

What are the Sony soundbars for 2024? ›

Sony has announced its new Dolby Atmos soundbar range for 2024. The lineup is led by two premium soundbars, the Bravia Theater Bar 9 and Bravia Theater Bar 8, accompanied by the Bravia Theater Quad wireless speakers and the Bravia Theater U, a 'personal home theater'.

When was the Samsung Q990C released? ›

The Samsung HW-Q990C is the manufacturer's flagship soundbar released in 2023. It replaces last year's Samsung HW-Q990B and comes with many of the same features for an immersive listening experience.

Who makes Samsung soundbars? ›

Introducing the new co-branded Samsung Harman Kardon premium soundbars is a win for Samsung, HARMAN and consumers, who now will have the best of video, sound and design altogether in one striking package."

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