5 Swatch Group Watches I Like | Chrono24 Magazine (2024)

5 Swatch Group Watches I Like | Chrono24 Magazine (1)

When you look at the lineup of brands owned by the mighty Swatch Group, you’ll find plenty of beautiful timepieces to admire. However, the Omega Speedmaster and plastic models from Swatch seem to get the most attention. Thankfully, there are many other great watches that are worth an extra look, both new and old, and I’ve chosen five models that I find particularly attractive.

1. Omega Seamaster Polaris

Introduced in 1982, the Genta-designed Omega Seamaster Polaris is a quartz three-hander with a date function. This turtle-shaped watch offers an integrated bracelet design that has links to other celebrated Genta classics like the Audemars Piguet Royal Oak from 1972 and the Patek Philippe Nautilus from 1976.

The unique feature of this watch is the two-tone titanium bezel with a 2-mm layer of gold seamlessly inlaid into the metal. At the time, this stand-out detail was completely novel, introducing one of the most exciting launches in the troubled 1980s.

5 Swatch Group Watches I Like | Chrono24 Magazine (2)

Kristian likes the Omega Seamaster Polaris from the Swatch Group.

Since its initial debut, the Polaris line has evolved in several directions. The version in titanium and palladium, in particular, has captured my eye. The unconventional blend of materials, often associated with a premium price tag, sets this neo-vintage timepiece apart. The attractive watch can be acquired at a surprisingly reasonable price, as it’s often overlooked due to its somewhat smaller size of 32 mm.

2. Tissot Banana

Cartier has been on a roll recently, and people are lusting after the Cintrée. However, Cartier is not the only maison to offer a beautiful watch with an arched case. Tissot offered this design back in 1916, selling the first edition to a key Russian diplomat, according to Tissot.

5 Swatch Group Watches I Like | Chrono24 Magazine (3)

We’re going bananas over this shape.

This interestingly shaped watch was relaunched in 2016, and fittingly named the Banana Centenary Edition. This time, it’s not in solid gold nor powered by a mechanical movement. Instead, it’s a newer version in steel or yellow/rose gold plating and fitted with a quartz movement. Thankfully, the beautiful dial and “banana-shaped” case remain intact.

With its attractive dial and unique “banana-shaped” case, Tissot’s Banana watch deserves renewed attention and an honorary mention for its cool design.

3. Blancpain Bathyscaphe Annual Calendar

Blancpain’s Fifty Fathoms collection of rugged diving watches is getting solid attention these days, not just because of its rich diving history and deep-sea legacy, but also for a renowned collaboration with sibling brand Swatch.

However, Blancpain is more than the Fifty Fathoms – there’s also the Bathyscaphe sibling. Of particular interest is the 43-mm Bathyscaphe Annual Calendar from 2018, which has captured my attention with its distinctive calendar windows, quaintly positioned on the right side of the black dial.

This intricate complication and the unique window placement draw inspiration from the Blancpain Villeret collection, namely the Villeret Quantième Annuel GMT from 2016, which also embraced this uncommon yet captivating dial layout.

4. Breguet Classique 5177

It is rather peculiar that Breguet, one of the most distinguished watch brands, does not enjoy the acclaim it deserves. Despite having one of the most impressive production histories in the Swiss watchmaking industry, many people fail to appreciate founder Abraham-Louis Breguet’s groundbreaking inventions, which include the oscillating weight, tourbillon, pare-chute protection system, and several other mechanical innovations that have become vital to modern-day watches.

The Classique 5177 clearly brings that tradition of craftsmanship to the present. The hand-engraved silvered gold dial and central hands named after the brand’s founder are proof of the exceptional craft and level of excellence that underpins Breguet.

5 Swatch Group Watches I Like | Chrono24 Magazine (4)

The Breguet Classic 5177: Buy it now and express gratitude later.

Numerous models pop up when you search for this brand on Chrono24. Prices for these exquisite timepieces are surprisingly reasonable, considering the artistry invested in each one. I think it’s a good idea to acquire one now and express gratitude later. Breguet is a sleeper brand that is just waiting to receive the respect it deserves.

5. Longines Master Collection 190th Anniversary Salmon Dial

It’s been praised as one of the most beautiful watches in recent times, yet the Longines Master Collection 190th Anniversary with a salmon dial seems to enjoy more accolades online than on the wrists of happy owners. Admittedly, Longines is launching one beauty after another, but models that are not from the new HydroConquest or contemporary Spirit lines are not the easiest timepieces to sell, according to sources within the Group. What a shame.

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Not in salmon, but the Longines Master Collection 190th Anniversary with a silver dial

The 38.5-mm Longines Master Collection 190th Anniversary is a stunning watch. It offers a perfect diameter and features one of the most spectacular dials with engraved Arabic numerals – something you’d expect from Urban Jürgensen or Breguet at a far superior price point.

5 Swatch Group Watches I Like   | Chrono24 Magazine (2024)


What watches are part of the Swatch Group? ›

The Swatch Group is the largest watch company in the world and employs about 31,000 people in 50 countries. The group owns the Swatch product line and other luxury brands, including Blancpain, Breguet, Certina, ETA, Glashütte Original, Hamilton, Harry Winston, Longines, Mido, Omega, Rado, and Tissot.

What does Swatch stand for? ›

swatch.com. The name Swatch is a contraction of "second watch", as the watches were intended as casual, disposable accessories.

What's so good about Swatch watches? ›

When they were first manufactured, Swatch watches were considered a technical breakthrough as they are made up of only 51 parts, compared to the usual 90+. And to this day, it's their super-efficient manufacturing and simplified mechanism that ensures costs are kept low but the quality is never compromised.

What are the statistics of the Swatch Group? ›

Operating profit of CHF 1 191 million (previous year: CHF 1 158 million). Operating margin of 15.1% (previous year: 15.4%). Net income up by 8.1% to CHF 890 million (previous year: CHF 823 million). Net margin of 11.3% (previous year: 11.0%).

Is Rolex owned by Swatch? ›

Swatch is part of The Swatch Group, which is one of the largest watch manufacturers in Switzerland and owns many well-known watch brands, including Omega, Longines, Tissot, etc. Rolex is another Swiss watch manufacturer and a well-known luxury watch brand in the world, but Rolex does not directly own Swatch.

Are Swatch watches made in China? ›

All Swatch watches are proudly Swiss-made. The complex and delicate manufacturing process of BIOCERAMIC also takes place at our production facilities in Switzerland.

Is Swatch really Swiss-made? ›

Swatch watches are indeed Swiss Made, but they have never followed “local rules”. Even though the brand is very much attached to its roots, it has always wanted to affirm its international status through the wide range of watches it produces.

Which CEO wears a Swatch? ›

Witness Steve Schwarzman, CEO of Blackstone. Schwarzman not only owns multiple Swatches, he wears them in funky colors and designs. One particularly bright-colored edition bears the landmarks of his vacation home in St. Tropez.

What is the most sought after Swatch watch? ›

Kiki Picasso Special Edition

Released in 1985 as a special edition of 120 watches, with each having a unique dial variation, the Kiki Picasso (no relation to Pablo Picasso or his family) edition holds the record for the highest price achieved at auction for a Swatch, selling for $22,600.

Why do people love Swatch? ›

People love Swatch for its blend of affordability, fashion, and Swiss craftsmanship. The brand offers a wide range of product lines, from the plastic-cased Originals to the metal-cased Irony series.

Is Swatch a high end brand? ›

Is Swatch a luxury brand? Swatch is one of many brands in the Swatch Group, but not itself a luxury brand. However, many of the brands in this group are luxury brands such as Blancpain, Breguet and Harry Winston.

What is the swatch group strategy? ›

The ambition of Swatch Group is climate neutrality by 2050, with intermediary targets set on Scope 1 and Scope 2 for 2030 and 2040. A target for Scope 3 and intermediary targets for Scope 3 will be announced once a concrete action plan is ready to publish.

When were swatches most popular? ›

A fun fashion accessory, the Swatch watches were most popular during the good times of the mid-1980s. There were new Swatch watches called Pop Swatch, which were designed to attach to the wearer's clothing.

What does the Swatch logo mean? ›

Swatch Logo and symbol, meaning, history, PNG, brand

The word Swatch is a contraction of “Second Watch”. By choosing this name, the Swiss watchmaker emphasized that its products are unpretentious, not expensive, and disposable. Meaning and history ... Wendy Luke. Fashion logo.

How many watch brands does the Swatch Group own? ›

It is the world's largest watchmaking group, and supplies nearly all the components required for the watches sold by its 17 individual brands and the multi-brand retail companies Tourbillon and Hour Passion.

Is Swatch group bigger than Rolex? ›

In 2022, Rolex had the largest share of the luxury watch market, with a 30.9 percent share of the global market. Swatch was the second biggest Swiss watch company, holding a 19.8 percent share of the market that year.

Is Tudor owned by Swatch? ›

Montres Tudor SA, or simply Tudor, is a Swiss watchmaker based in Geneva, Switzerland. Registered in 1926 by Hans Wilsdorf, founder of Rolex, the brand remains a sister company to Rolex; both companies are owned by the Hans Wilsdorf Foundation.

Is Oris owned by Swatch? ›

In 1970, Oris gave up its independence and became part of Allgemeine Schweizer Uhrenindustrie AG (ASUAG), the predecessor of the Swatch Group. The management of the parent organization compelled Oris to manufacture quartz watches, in order to compete with the Japanese. However, this did not restore success.

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